IT Lead Feed provides IT developers and proprietary software businesses a cost-effective alternative to the in-house marketing of their product. Our team targets healthcare C-Suite end users to assist in identifying organizations actively pursuing enterprise-wide upgrades. Our disciplined approach to pre-qualifying sales leads has proven effective in shortening the timeline between market presentations and closing the sale.
IT Lead Feed consultants are degree holders who excel at reaching decision makers in your market. Utilizing industry-specific developed databases, IT Lead Feed helps keep client’s pipeline full while continually scrubbing and updating valuable operational information. We combine over 25 years of healthcare research and marketing experience to bridge the gap between your product and a universe of potential customers.
By pre-qualifying leads, we:
- Streamline the sales process
- Minimize your cost per lead
- Deliver a closing ratio which exceeds traditional sales methods
- Reduces costs associated with employing full-time marketing personnel
Mission and Vision
Simply put, we help your business increase sales. IT Lead Feed customized services enables clients to bring in sales sooner, deepen relationships and avoid costly mistakes.
Nancy Rowe, Founder and CEO
Nancy has worked exclusively in healthcare IT lead generation and market research since 2000. She formed IT Lead Feed in response to an industry need for quality outsourcing of lead generation for the IT community. The resulting work product has provided IT companies a cost-effective way to target specific healthcare markets, like behavioral health, and capture more qualified leads than traditional in-house sales methods.
Nancy has extensive clinical experience in abdominal and OB/GYN sonography gained while at Florida Hospital in Orlando which augments her ability to articulate complex aspects of client’s IT products to potential customers. She has also earned credits in post graduate work in psychology and behavioral health at FIU in Miami.
Nancy is a graduate of Barry University with a Bachelor of Science degree in Health Services Administration and Master’s Degree in Public Administration from Troy State University.
A representative sample of successfully extended work engagements includes Netsmart, Qualifacts and Duke University’s MindLinc EMR.